5. Present customer files can be appended with phone or fax numbers to make your customer records more complete.
6. Dealer programs can be instituted where multiple sales branches can identify potential customers within their specific marketing area without duplication.
7. Extreme flexibility of mailing lists allows direct mail marketing campaigns to be specifically designed to target only your best prospects.

Mail Marketing is one of the few types of direct marketing in which an accurate analysis of responses is possible.

Prior to mailing large quantities it is very advisable to test various aspects of your campaign. Testing can answer some very important questions.

1. Is the graphics describing my offer acceptable?
2. Is a self-mailer more effective than a sealed envelope?
3. Is a stamp more effective than printed indicia?
4. Is the response better in a rural area rather than an urban area?
5. Is a toll-free phone number or a postage paid reply card better for a customer to respond.
Answers to the above will insure that your mass rollout mailing will be very effective.

Direct mail marketing is the only way to have control of your marketing campaign.